WORKING DRAFT
WORKING DRAFT
7 OF 12
QUESTION 7
The ask
Have 20 real customer conversations, save the transcripts, and record funnel metrics and reflections.
What you submit
01
Synthesis memo — what you learned, in your customers' words.
02
Raw transcripts of every conversation
03
Pricing-conversation evidence — asks, objections, deposits, and pre-payments.
04
The sales funnel with quantity and conversion rates at every step.
05
The best objections surfaced — what nearly killed the idea and what changed.
06
Channel POV — your strong point of view on channel-market fit, and whether your distribution is additive or turns competitive with the people you go through.
01
Interested
02
Verbal commit
03
LOI / pre-pay
04
Paying
Great looks like:
About 20 raw transcripts, real conversion rates at every funnel step, the hardest objection quoted verbatim, and at least one paid signal.
Risk
Enthusiasm without willingness to pay. That is politeness, not demand.
Example · Aux Insights
500K+
launch impressions
200+
inbound inquiries
Repeat
PE firm orders
Within a few months, Aux was quickly constrained by talent supply, not customer demand.
Go deeper
Niche, one-on-ones, goals, blockers, and validation.
Track meetings and relationships weekly.