Gateway X

WORKING DRAFT

Prompts to set it up

Copy a prompt, paste it into Claude Code, and go. These aim your agent at the resources on this site — they don't replace them. The site is the source of truth; the prompt just turns it into a working session.

Core

Start here.

3a

Set up the project

Points your agent at the questions and the example, then helps you gather your material, interviews you on the gaps, and scaffolds a deployable output.

Read these two pages first, then help me build my Gateway X pitch package:

  • The questions: https://perfect-pitch.gateway.xyz/
  • A finished example: https://perfect-pitch.gateway.xyz/example

Read both fully. The first is the set of questions Gateway X wants a great pitch
package to answer. The second is what a strong, finished one looks like.
Understand what makes the example good before you touch my material.

Then help me, in this order:

1. Set up. Create these folders in the current directory:
     context/      my raw material — call transcripts, meeting notes, anything
     models/       my spreadsheets and financial models
     output-app/   the pitch package itself (you'll scaffold this — see step 4)
   Tell me to start dropping transcripts and notes into context/ and any models
   into models/ as I get them. Raw is fine — don't make me clean them up first.

2. Take stock. Look at what's already in context/ and models/, and map it
   against the questions. Tell me which questions I can already answer from my
   own material and which are thin or empty.

3. Interview me. Work through the gaps by asking me questions — one topic at a
   time, grounded in what the example does well. Don't invent evidence: if I
   don't have a real customer quote or number, mark it missing, don't guess it.

4. Build the output. Scaffold output-app/ as a small Next.js site that presents
   my pitch package the same way the example does — one section per question, in
   order. Fill it from my material and our interviews; leave visible gaps where
   we're not there yet. Redraft as I add more.

5. Publish, when I say I'm ready. Ask me where to host it — suggest Vercel, but
   let me pick something else — then walk me through putting it live so I can
   share the link with Gateway X.

Start with step 1, then read my context/ folder and tell me where I stand.

3b

Generate the cover letter

Turns a completed package into a one-page cover letter — one decisive sentence per question, in a fixed frame.

I have a finished (or near-finished) Gateway X pitch package. Turn it into a
one-page cover letter.

Read my package first — the sections in output-app/ (or I'll paste the link).
For what each question is really asking, see: https://perfect-pitch.gateway.xyz/

Then write a one-page cover letter: one decisive sentence per question, in this
exact frame. Fill every slot from my package — don't invent anything. If a slot
has no answer in the package, leave it blank and tell me what's missing.

  • [Company] is an AI-native [service] for [ICP].
  • The problem: [problem] — today it costs [ICP] [hours / $].
  • Our solution: [solution].
  • Everyone wants it because [why it wins].
  • They pay [price] for [engagement]; the economics: [margin / path to $10M EBITDA].
  • We stand up the org by [team / delivery / channel].
  • It's the right business for us because [why you] — in 2 years we're [2-yr
    desired future state], in 5 years [5-yr desired future state].

Keep it to one page. The bar: someone finishes reading and thinks "hell yeah, I
want to be involved." Tighten every sentence until it clears that bar.

3c

Problem / JTBD builder

Interviews you about the customer's job today, then outputs the §3 white-space work-map table.

Help me build the problem / jobs-to-be-done map for my Gateway X package — the
white-space work-map.

Read what this question is asking first:
  • https://perfect-pitch.gateway.xyz/questions/white-space
  • and the example's white-space section: https://perfect-pitch.gateway.xyz/example

Then interview me about my customer's world, one job at a time. For each job
they do today, get: how many hours it takes now; whether AI does it fully, AI
plus a person, or a person still has to; the cost before vs. after; and where it
falls in the sequence of their month.

Don't fill in numbers I don't give you — ask. When we've covered the real jobs,
output a single table with these columns:

  Job | Hours today | AI / Labor+AI / Never | Cost before → after | Sequence

Save it into my package where the white-space section goes, then tell me which
rows are still thin so I know what to go learn.

Optional

Use if you want them — not required.

3d

Red-team the package

Attacks your package the way Jesse would, before he does.

Attack my Gateway X pitch package the way Jesse would, before he does.

Read my package (output-app/, or I'll paste the link) and the questions it's
answering: https://perfect-pitch.gateway.xyz/

Go question by question and find the weakest points: claims with no evidence
behind them, hand-wavy economics, a wedge that doesn't actually resolve into a
big business, a "why now" that was true five years ago, soft demand dressed up
as strong. For each one tell me: what's weak, why he'll push on it, and the one
thing that would make it solid.

Be blunt — I'd rather hear it from you than from him. End with the three
objections most likely to kill the meeting.

3e

Comparable-business sizer

Runs the hair-salon exercise → a table of vetted comparable models to size against.

Help me size my business by comparing it to real ones that already exist — the
hair-salon exercise.

Read how Gateway X frames the "how big" question: https://perfect-pitch.gateway.xyz/questions/why-now

My business is [I'll describe it, or read it from output-app/]. Find real,
comparable businesses — same shape of customer, service, and revenue model, not
my exact idea — and give me five vetted ones. For each: what they do, roughly
what they earn, and what my version would look like at that scale.

Output a table:

  Comparable | What they do | Rough size ($) | My version at that scale

Only use real businesses you can name. If you're not sure a number is real, say
so rather than guessing.

Gateway X — internal wireframe · prompts v0.1