WORKING DRAFT
WORKING DRAFT
6 OF 12
QUESTION 6
The ask
What exciting future are you creating and heading towards? Write it at two horizons — end of 2027 (2 years) and end of 2031 (5 years). A DFS is imaginative, aspirational, and volitional: the future state you want, not the roadblocks in the way.
What you submit
01
2-year DFS — end of 2027, ~$2M EBITDA: revenue and profit, customer count, headcount, and what you are best in class at.
02
5-year DFS — end of 2031, ~$10M EBITDA: revenue and profit, customer count, headcount, and what you are best in class at.
~$2M EBITDA
2-year · end of 2027
~$10M EBITDA
5-year · end of 2031
Great looks like:
The DFS is imaginative, aspirational, and volitional; it states specific numbers across both horizons, and the demand and P&L model reconcile to it.
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