WORKING DRAFT
WORKING DRAFT
10 OF 12
QUESTION 9
The ask
One model with a provable wedge that makes significant revenue during the proof period and puts value in customers' hands fast. Then the model resolves toward EBITDA.
NOTE:
This page needs clear worked examples.
What you submit
01
Wedge one-pager — what you charge in the proof period, the revenue it generates, and time-to-value measured in days or weeks.
02
EBITDA ramp — How will EBITDA grow after the wedge period
03
Closed doors — what you said no to and why; be decisive about the one thing you're doing and the three you're not.
04
Stickiness read — whether customers renew every year because it's sticky, or it's a one-time thing and anyone's game.
05
Five-year vision paragraph — showing a compounding path, not a bigger opening bet.
Great looks like:
A gross-profitable wedge period with a clear path to EBITDA
Example · Aux Insights
Wedge: A $25K audit requiring roughly ten hours, leading into a $400K two-month engagement.
Profit expansion: Early projects delivered with high-cost temp labor later replaced by full time staff.
Go deeper
De-scope to a wedge; a useful target is under $100K to profitability.
How fixed costs shrink as a percentage of revenue.
Double down on winners and cut losers—the resolution loop.