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Example · illustrative numbers

12-month demand & P&L model

What the business looks like in the 12 months after the $1M: a monthly build from consults to signed work, contribution, fixed opex, and EBITDA — and the line from breakeven to a $10M-EBITDA business. Numbers are illustrative for a fictitious NewCo.

Assumptions

$3,500 → $8,000

price per case

86%

contribution margin

~8 / mo

breakeven (signed cases)

Monthly build — 12 months

123456789101112
Consults101727334047536067738087
Signed358101214161820222426
Price/case$3.5k$3.5k$3.5k$3.5k$3.5k$8k$8k$8k$8k$8k$8k$8k
Revenue$10.5k$17.5k$28k$35k$42k$112k$128k$144k$160k$176k$192k$208k
Contribution$9k$15k$24k$30k$36k$96k$110k$124k$138k$151k$165k$179k
Acq cost$3k$5k$8k$10k$12k$14k$16k$18k$20k$22k$24k$26k
Fixed opex$15.6k$15.6k$15.6k$15.6k$15.6k$30k$30k$40k$50k$55k$60k$70k

EBITDA

($20.6k)

($5.6k)

$0.4k$4.4k$8.4k$52k$64k$66k$68k$74k$81k

$83k

Price steps from $3.5k to $8k per case in Q1; volume and headcount scale together, so fixed opex rises as the top line does. Month 1 includes an $11k one-time setup. Exit run-rate ≈ $2.5M revenue, ~$1M EBITDA — the on-ramp to the path below.

The path to $10M EBITDA

PeriodAcquired / moTotal / moRun rateEBITDA
Year 11212~$0.5Mbreakeven
Q1 Year 22024~$2.3Mpositive
Year 25578~$7.5M~$2.2M
Year 370110~$11M~$3.7M
Year 4100200$24M~$10M

Target: 200 engagements a month at a 40% EBITDA margin = $10M EBITDA. Roughly one-third of the book spawns renewals and follow-on work at full fee.